The Order with Hidden Sense
Commercial Illustration for the Ukrainian accessories
leather shop. The idea of customer was to combine the Japanese ornament
seigaiha, that decorating a new model of their purse, with images of a dragon
and carp koi.
These creatures are the symbols of wealth, strength, savvy
and endurance, that will be very useful to everyone on the path to achieving and
multiplying this wealth. It was necessary to show, that a gift or purchase
of purse with an ornament similar to the
scales of a dragon and carp will bring to its new master not only a beautiful
and practical product, but also the symbolism and power of this gift through
the images of the heroes of Japanese folklore.
In addition to the illustration in this order, I
compiled an accompanying text, an article, explaining the meaning of the images
of dragon and carp, ornaments on a purse and why you need to buy to yourself
or to someone very dear this purse as a gift. It took a few days to create
an illustration and text. The final maquette was accepted by the customer
without changes and they posted it on the official website.
I am very respect this order because I am very
impressed by Japanese culture, its traditions, aesthetics and symbolism. I am also
like to use of ethnic motives in modern times. Refined Asian designs, African
ornaments, Byzantine motifs and Arabic calligraphy. There is something
harmonious and amazing in the created by ancient generations. Something
massive, large-scale, stable and mysterious. The Inscribing meaning of a symbol
with its further transmission and reading to new generations is what art does.
And I am happy that I am a part of this beautiful and powerful process.
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